Marketing Communications Manager Salary and Job Description

Marketing Communications Manager Salary and Job DescriptionMarketing Communications Manager Salary and Job DescriptionTheyre talented storytellers. Experts on whats new and now. Adept at developing cost-effective ways of promoting products and services. Theyre absatzwirtschaft communications managers and theyre invaluable to a companys bottom line. Heres the scoop on the absatzwirtschaft communication manager role.The competition for consumers attention grows stronger every day. Thats why companies need specialists marketing communications managers also known as MarCom managers. These professionals know how to develop marketing strategies that will attract customers. They dont just take ownership of business intelligence, they take it to the next level to develop and enhance a brand.Heres a look at the marketing communications manager salary range and job description.Marketing communications manager salary benchmarksAccording to The Creative Group 2019 Salary Guide, the midpoint sa lary for a marketing communications manager is $75,000. Use our Salary Calculator to find out what a MarCom manager can earn in your city.GET THE SALARY GUIDEDuties and expectationsThe marketing communications manager is typically responsible forCreating and implementing plans to increase market shareCommissioning or conducting market researchOverseeing market data analysis and evaluationDeveloping pricing and budgeting strategiesCollaborating with cross-functional teams from creative, IT and production to product marketing and legal to produce effective promotional materialsCoordinating with and managing agency partnersCreating marketing presentations for stakeholdersObtaining necessary consent and providing final approval on all marketing collateral, products and promotionsDeveloping schedules and maintaining deadlinesIn some organizations, the marketing communications manager might also be heavily involved with projects relating to search engine optimization, website updates, s ocial media and email automation.Professional experience and skillsTo be a marketing communications manager, you must have a marketing or advertising background. Employers often require at least three years of experience. Some hiring managers also prefer candidates with MBA degrees.The most essential prerequisites are strong analytical and communication skills. Marketing communications managers are in charge of both traditional and digital marketing communications processes. To lead effective campaigns, these managers not only need to be able to analyze marketing trends, but they also need to make cost-saving decisions for production.Successful marketing doesnt happen unless marketing communication managers clearly convey their concepts to creative and production teams, as well agency partners and stakeholders. The ability to communicate effectively is especially important when MarCom managers serve as active creative directors or content providers on projects.Ready to put your mark eting skills to the test? View our available marketing jobs nowThis post has been updated to reflect more current information.